Pepin, Wisconsin

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Welcome to Pepin, Wisconsin

A picturesque river village with an unhurried pace.

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Discover the Charm of Pepin

A Hidden Gem on the Mississippi River

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From Laura Ingalls Wilder to Riverside Views

Pepin Should Be Your Next Getaway

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Explore Pepin by Water

Outdoor Adventures Await in Pepin

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From the Bluffs to the River

Pepin’s Scenic Wonders

Country Stop in Fall - SF

Shop Local in Pepin

Hidden Gems and Unique Finds in this Riverfront Town

Welcome to Pepin, Wisconsin

Tucked along the scenic shores of the Mississippi River, Pepin is a hidden gem where small-town charm meets the natural beauty of the Upper Midwest. Known for its stunning views of Lake Pepin—a naturally formed lake on the river—this picturesque village offers a peaceful escape for nature lovers, history buffs, and anyone craving a slower, simpler pace of life.

Pepin is best known as the birthplace of Laura Ingalls Wilder, beloved author of the Little House series children's books, and proudly honors its pioneer roots with historic sites and local traditions. But there's more to discover: a thriving arts scene, cozy lodging, one-of-a-kind shops, and a welcoming community that makes every visitor feel at home.

Whether you're here for a weekend getaway or just passing through, Pepin is more than a destination—it’s a place that lingers in your heart long after you leave.

What's Happening in Pepin...

Nestled along the scenic shores of the Mississippi River, Pepin, Wisconsin offers a charming mix of outdoor adventure, local flavor, and small-town charm. Visitors can explore the birthplace of Laura Ingalls Wilder, stroll through unique shops, have a bite at local cafes, or enjoy wine tastings at the local vineyard and a craft brew at one of the local pubs. Boating, fishing, and breathtaking sunsets on Lake Pepin make it a perfect spot for relaxation, while nearby hiking trails and scenic drives invite you to take in the natural beauty of the Driftless Region

Plan your visit...

Planning a trip to Pepin, Wisconsin is the perfect way to slow down, unplug, and soak in the charm of the Mississippi River Valley. Nestled along the river’s edge, this scenic small town offers a peaceful retreat filled with natural beauty, rich history, and small-town hospitality.

Spend your days exploring the shoreline of Lake Pepin, kayaking or boating on the water, visiting the Laura Ingalls Wilder Museum, or browsing the village’s unique shops, art galleries, and cozy cafés. Whether you visit in summer, fall, or during the festive winter season, Pepin’s relaxed pace and scenic charm make it a memorable escape year-round.